Colectiv

Barriers to social and behavioural change

It is not economically possible or socially acceptable for people to avoid crowded places and stop touching people in the absence of an immediate health threat

'ugumu unakuja kwenye mazoea na tamaduni zetu,... tumezoea mkisalimiana, mnapeana mikono, tumezoea kukumbatiana'
(The difficulty comes from our habits and cultures,... we are used to greeting with handshakes, embracing.)

UNICEF Tanzania

Accelerating Mpox outbreak preparedness with community insights

The Colectiv Analysis

Pilot Aim

To gather insights into community understanding and preparedness for Mpox

Background

UNICEF prepared for the Mpox threat in Tanzania with AI-enabled rapid analysis

Sample

Data from 26 interviews across Tanzania were analysed using KiSwahili transcripts

Qualitative Findings

Public Awareness of Mpox

Health workers see Mpox as a significant threat, but don’t believe the public are concerned

Current activities to prepare for Mpox: Raising public awareness

Health workers are taking a broad approach to public education, reaching the public through trusted leaders with support from the local media

Barriers to community preparedness for Mpox: Low recognition of Mpox

Health workers reported that people don't recognise Mpox and don't see it as a threat

Barriers to social and behavioural change

It is not economically possible or socially acceptable for people to avoid crowded places and stop touching people in the absence of an immediate health threat

Emergency response preparedness for Mpox

Teams are in place to isolate cases and reduce transmission, but about half of health workers feel preparation is insufficient

Staff suggestions for improving the public health response

Health workers wanted more health education for both the public and the health workforce, supported by better funding and collaborative or coordinated action

Conclusions and Recommendations

Conclusions

Health officials are preparing for Mpox, but face challenges due to limited resources and a public that doesn’t recognise Mpox as different to other diseases with a rash

Colectiv Recommendations

Public health messaging should be focused on key behaviours, for example: contact 199 for advice if you have an unusual rash with fever.

UNICEF Tanzania

Accelerating Mpox outbreak preparedness with community insights

The Colectiv Analysis

Pilot AimTo gather insights into community understanding and preparedness for Mpox

Pilot Aim

To gather insights into community understanding and preparedness for Mpox

BackgroundUNICEF prepared for the Mpox threat in Tanzania with AI-enabled rapid analysis

Background

UNICEF prepared for the Mpox threat in Tanzania with AI-enabled rapid analysis

SampleData from 26 interviews across Tanzania were analysed using KiSwahili transcripts

Sample

Data from 26 interviews across Tanzania were analysed using KiSwahili transcripts

Qualitative Findings

Public Awareness of MpoxHealth workers see Mpox as a significant threat, but don’t believe the public are concerned "watu wanachukulia kawaida"(people take it lightly)

Public Awareness of Mpox

Health workers see Mpox as a significant threat, but don’t believe the public are concerned

Current activities to prepare for Mpox: Raising public awareness

Health workers are taking a broad approach to public education, reaching the public through trusted leaders with support from the local media

Barriers to community preparedness for Mpox: Low recognition of MpoxHealth workers reported that people don't recognise Mpox and don't see it as a threat'wanaita upele, hawajui jina la Mpox'(they call it a rash, they don't know the name Mpox)

Barriers to community preparedness for Mpox: Low recognition of Mpox

Health workers reported that people don't recognise Mpox and don't see it as a threat

Barriers to social and behavioural change

It is not economically possible or socially acceptable for people to avoid crowded places and stop touching people in the absence of an immediate health threat

Emergency response preparedness for MpoxTeams are in place to isolate cases and reduce transmission, but about half of health workers feel preparation is insufficient"maandalizi bado hayajatosha"(preparations are still not enough)

Emergency response preparedness for Mpox

Teams are in place to isolate cases and reduce transmission, but about half of health workers feel preparation is insufficient

Staff suggestions for improving the public health response

Health workers wanted more health education for both the public and the health workforce, supported by better funding and collaborative or coordinated action

Conclusions and Recommendations

ConclusionsHealth officials are preparing for Mpox, but face challenges due to limited resources and a public that doesn’t recognise Mpox as different to other diseases with a rash

Conclusions

Health officials are preparing for Mpox, but face challenges due to limited resources and a public that doesn’t recognise Mpox as different to other diseases with a rash

Colectiv RecommendationsPublic health messaging should be focused on key behaviours, for example: contact 199 for advice if you have an unusual rash with fever.

Colectiv Recommendations

Public health messaging should be focused on key behaviours, for example: contact 199 for advice if you have an unusual rash with fever.